The best part was that the site didn't mention the word register anywhere. It happened so seamlessly. So apart from the usual these are the highlights -
Layout-
- Similar fields are grouped together which makes the form look easy to fill. Each group does not have more than 4 items.
- * are all aligned neatly one below the other for quick uninterrupted scanning. So people instantly know which fields are mandatory.
- The form does not show the "create account" button till the user fills up a few mandatory fields.
- It mentions clearly (in orange) who should fill up the form. Other people need not bother. This shows that they value my time and effort.
- The support is amazing. For example in case I didn't know my phone model the form tells how to find that out.
- It even shows you the right image of the phone model I have selected for reinforcement. And no loading time, its instant.
- The field country is already pre-filled with India(its where I live) and as a consequence the phone number prefix is set to 91.
- When it is asks for the e-mail id and I enter my ID and press 'tab' for the next field it pre-fills the field with the same ID! cul! On top of that it even check on its own if the ID is available.
- Each field is justified clearly and nothing is taken for granted. For example even a simple thing like language has an instruction stating "(Choose which language you’d like to use EQO in)".
- The button is not called "submit" but "Create Account" which actually tells me what will happen if i click on that button.