."Crusha" is a milkshake mised brand with a campaign centered on new interactive TV and online game concept. The game not only extends the branding experience but also its effectiveness is directly proportional to the sales of the product.
"Crusha Cows" game will be accessible through interactive TV ad which will link the user directly from the ad to the start of the game. Photographic images of the characters of the game exactly match the look and feel of the TV ad, thereby enhancing the brand experience. It introduces the first ever cheat code element that the user will have to enter o improve the chances of getting a score to enter a competition. The cheat code is available when the user enters the last four digits of the bar code of the bottles. The players ar also encouraged to enter the code via SMS. The web game is available at crusha.co.uk.
Link to article:"http://www.immediatefuture.co.uk/198"
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